Online shopping platforms like Amazon offer an overwhelming number of products, making it difficult for users to discover items that truly match their preferences. Current search and recommendation systems often miss the mark, especially for users exploring new categories. A more engaging, intuitive way to discover products could transform the shopping experience.

The Swiping Solution

One way to simplify product discovery could involve a Tinder-like interface where users swipe right to "like" or save items and swipe left to dismiss them. This approach might offer:

• Gamified browsing that makes shopping feel more fun and less overwhelming
• Real-time refinement of suggestions based on swipe behavior
• Quick access to saved items for easy purchasing

The interface could work as a browser extension or mobile app, initially focusing on visually-driven categories like fashion or home decor where quick visual assessment works best.

Making It Work for Everyone

For shoppers, this could mean less time wasted scrolling through irrelevant options. For sellers, it might increase visibility for niche products. Amazon could benefit from increased engagement, though they might prefer to build their own version.

An MVP might start simple:

1. A browser extension that adds swiping to Amazon's existing search results
2. Testing with a small group of users in specific categories
3. Expanding features based on what works

The key would be proving that swiping actually helps people find what they want better than traditional methods. If successful, this approach could bring the ease of dating apps to online shopping.