Maintaining Snapchat streaks—daily exchanges that keep engagement alive—can be surprisingly tedious. Users must manually select each streak contact every time they send a snap, a process that becomes cumbersome for those with multiple streaks. This friction can lead to forgotten streaks or frustration, undermining what should be a quick, rewarding interaction.

A Smarter Way to Maintain Streaks

One way to simplify this process could be by introducing a "Send to Streaks" button in Snapchat’s posting interface. Instead of manually picking each contact, users could tap this button to automatically send a snap to all active streak recipients in one go. The feature might include an option to exclude specific contacts if needed, along with a visible count of recipients for clarity. Since Snapchat already tracks streaks, the technical implementation could leverage existing data to identify eligible contacts without requiring major backend changes.

Why This Could Work

For users, this reduces the effort of maintaining streaks, which is especially valuable for those with many active streaks. For Snapchat, it could mean higher retention and fewer broken streaks—a key engagement metric. Advertisers might also benefit from more consistent user activity. The idea aligns with existing behaviors; most users already send similar content to all streak contacts, so automating the selection wouldn’t disrupt their habits.

Getting It Off the Ground

A minimal version could start with the core functionality: a button that auto-selects streak contacts, with basic controls to exclude certain people. If adopted, future iterations might introduce features like streak groups or scheduling. Testing with a small user group could help validate assumptions, such as whether users actually prefer sending uniform snaps or if the feature impacts overall engagement.

While not a radical change, this tweak could make a noticeable difference in user experience by cutting out repetitive steps—proving that sometimes the smallest improvements have the biggest impact.