The longevity and biohacking industry has seen an explosion of products claiming to measure or improve biological age, yet consumers struggle to find reliable, unbiased information. With biological age testing and anti-aging supplements becoming a multi-billion dollar market, there's a clear need for a trusted resource to help people navigate the options and separate science from marketing hype.

A Systematic Approach to Product Evaluation

One way to address this gap could be through a specialized review platform that rigorously evaluates biological age tests (like epigenetic clocks and biomarker panels) and longevity supplements. This could involve:

• Purchasing and testing all commercially available products under controlled conditions
• Developing standardized protocols for comparison (same individuals taking multiple tests over time)
• Creating objective rating systems for accuracy, reliability, and user experience
• Combining expert analysis with verified user reviews for comprehensive insights

The platform could be particularly valuable for biohackers, health-conscious older adults, and medical practitioners who currently rely on fragmented or anecdotal information when making purchasing decisions.

Building Trust and Maintaining Objectivity

A key challenge would be maintaining editorial independence while being commercially viable. Some potential approaches include:

• Clear separation between review teams and monetization efforts
• Transparent disclosure of all sponsorships and affiliate relationships
• Involvement of PhD-level experts to develop evaluation criteria
• Statistical methods to account for normal variability in test results

For monetization, the platform could explore affiliate marketing (with full disclosure), sponsored content (clearly labeled), premium subscriptions for advanced analytics, or partnerships with research institutions.

Execution and Differentiation

An initial version could start by evaluating the top 5 biological age tests with a small team documenting their experiences. Over time, this could expand to include:

• Crowdsourced test results from the community
• Supplement reviews based on clinical trial data
• Longitudinal tracking of product effectiveness

What might set this apart from existing review sites is the systematic, comparative approach focused specifically on aging biomarkers across the entire product ecosystem, rather than individual product reviews or general supplement testing.

By providing rigorous, evidence-based comparisons, such a platform could help consumers make more informed decisions in this rapidly growing but often confusing market.