Many independent and arthouse films struggle to reach wider audiences due to limited theatrical distribution, while movie enthusiasts in remote areas or with busy schedules often miss out on new releases. This creates an opportunity to bridge the gap by offering premium digital access to films still showing in theaters—giving filmmakers expanded reach while maintaining incentive for theatrical viewing.

A New Approach to Film Distribution

One way to address this could be a streaming platform that offers films as premium video-on-demand (PVOD) rentals during their theatrical run. Unlike subscription services, this model would charge a higher price per film—around $20 to $30—to avoid undercutting box office revenue. The focus would be on independent and niche films that often have limited screenings, allowing audiences to watch them at home while still supporting theaters. Filmmakers could benefit from a larger revenue share compared to traditional VOD platforms, while theaters might see increased interest in certain films through digital buzz.

Making It Work for All Stakeholders

A key challenge is balancing the interests of theaters, filmmakers, and audiences:

• Theaters: By focusing on films with limited distribution, the platform could drive awareness rather than competition, especially if priced as a premium alternative.
• Filmmakers: Smaller studios and directors would gain broader exposure and a fairer revenue split, making it worth experimenting with earlier digital availability.
• Audiences: For those who can’t attend theaters, paying extra for immediate access may be worthwhile, particularly if bundled with exclusive content like director Q&As.

Starting Small and Scaling Up

An MVP could begin with a curated selection of indie films available alongside limited theatrical releases, hosted on a simple web platform instead of a dedicated app. Early partnerships with film festivals and crowdfunded projects could secure initial content while testing audience interest through pilot programs with select theaters. If successful, the model could later expand to include mid-budget films and additional features like virtual event tie-ins.

While challenges like piracy and stakeholder resistance exist, this approach could offer a meaningful compromise in an industry where distribution models are rapidly evolving. By focusing on underserved films and proving financial benefits for all parties, it might carve out a viable niche in digital film access.