Many independent and arthouse films struggle to reach wider audiences due to limited theatrical distribution, while movie enthusiasts in remote areas or with busy schedules often miss out on new releases. This creates an opportunity to bridge the gap by offering premium digital access to films still showing in theaters—giving filmmakers expanded reach while maintaining incentive for theatrical viewing.
One way to address this could be a streaming platform that offers films as premium video-on-demand (PVOD) rentals during their theatrical run. Unlike subscription services, this model would charge a higher price per film—around $20 to $30—to avoid undercutting box office revenue. The focus would be on independent and niche films that often have limited screenings, allowing audiences to watch them at home while still supporting theaters. Filmmakers could benefit from a larger revenue share compared to traditional VOD platforms, while theaters might see increased interest in certain films through digital buzz.
A key challenge is balancing the interests of theaters, filmmakers, and audiences:
An MVP could begin with a curated selection of indie films available alongside limited theatrical releases, hosted on a simple web platform instead of a dedicated app. Early partnerships with film festivals and crowdfunded projects could secure initial content while testing audience interest through pilot programs with select theaters. If successful, the model could later expand to include mid-budget films and additional features like virtual event tie-ins.
While challenges like piracy and stakeholder resistance exist, this approach could offer a meaningful compromise in an industry where distribution models are rapidly evolving. By focusing on underserved films and proving financial benefits for all parties, it might carve out a viable niche in digital film access.
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Digital Product