Streaming platforms collect vast amounts of data on user viewing habits, yet rarely give users a fun, engaging way to reflect on or share their personal trends. While services like Netflix use this data for recommendations, there's no equivalent to Spotify's wildly popular "Wrapped" feature for video content—a missed opportunity for both user engagement and organic marketing.
One way this could work is through an annual, personalized summary of a user's viewing statistics, including:
The data could be presented in a visually striking, shareable format like Instagram Stories, with options to compare stats with friends. Unlike music-focused Wrapped, this could incorporate video clips and richer storytelling about a user's viewing journey.
The concept builds on several proven successes:
Potential benefits include increased user retention, viral sharing that attracts new subscribers, and new sponsorship opportunities—imagine "Your Wrapped is brought to you by Brand X."
An MVP could begin with basic stats (total hours, top shows) delivered via email or in-app. Subsequent phases might add social sharing and friend comparisons, while ensuring privacy through opt-in controls and anonymized data. The key would be to keep the tone celebratory rather than judgmental—highlighting fun patterns without making users feel exposed.
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Digital Product