Streaming platforms collect vast amounts of data on user viewing habits, yet rarely give users a fun, engaging way to reflect on or share their personal trends. While services like Netflix use this data for recommendations, there's no equivalent to Spotify's wildly popular "Wrapped" feature for video content—a missed opportunity for both user engagement and organic marketing.

A Year in Review for Streaming

One way this could work is through an annual, personalized summary of a user's viewing statistics, including:

• Total hours watched and most-binged shows
• Genre preferences ("You spent 40% of your time on sci-fi!")
• Unique behavioral insights ("Late-night binge champion")
• Rewatch habits and scene-specific data

The data could be presented in a visually striking, shareable format like Instagram Stories, with options to compare stats with friends. Unlike music-focused Wrapped, this could incorporate video clips and richer storytelling about a user's viewing journey.

Why This Could Work

The concept builds on several proven successes:

1. Spotify Wrapped shows users love annual summaries, but this would adapt it for visual content's unique possibilities.
2. Netflix's existing data is deeper than competitors', enabling more personalized insights without requiring manual input from users.

Potential benefits include increased user retention, viral sharing that attracts new subscribers, and new sponsorship opportunities—imagine "Your Wrapped is brought to you by Brand X."

Starting Simple

An MVP could begin with basic stats (total hours, top shows) delivered via email or in-app. Subsequent phases might add social sharing and friend comparisons, while ensuring privacy through opt-in controls and anonymized data. The key would be to keep the tone celebratory rather than judgmental—highlighting fun patterns without making users feel exposed.