Dehydration and electrolyte imbalance are common yet often overlooked problems at high-activity events like marathons, music festivals, and outdoor sports competitions. While free water is usually available, electrolyte replenishment—critical for preventing cramps, fatigue, and heat-related illnesses—is rarely accessible on-site. Attendees either carry their own supplements (inconvenient) or go without (risky), creating a gap in event wellness offerings.

The Mobile Hydration Solution

One way to address this gap could be deploying mobile hydration stations at events, selling ready-to-drink electrolyte beverages. These stations might range from simple carts to branded kiosks, offering pre-mixed, chilled drinks with options for customization (e.g., flavor boosts or caffeine add-ins). Bulk purchases, like hydration packs for teams, could cater to group needs. The mobile nature allows operators to follow event circuits, maximizing reach. Partnerships with organizers could secure prime locations or exclusivity, while electrolyte brands might sponsor stations for cross-promotion.

Why This Could Work

The idea targets multiple stakeholders with aligned incentives:

• Attendees get convenient access to a health product they’d otherwise need to plan for.
• Event organizers could monetize wellness (via revenue shares) and reduce medical incidents.
• Operators and brands gain revenue from sales, sponsorships, or white-label partnerships.

Unlike direct-to-consumer electrolyte brands (e.g., LMNT, Liquid IV), which require advance preparation, this approach solves the immediate need for on-the-spot replenishment. It also complements free water stations by offering a premium upgrade focused on recovery.

Getting Started

A simple MVP might involve testing demand at local 5K races with a single cart selling pre-mixed drinks, using donation-based pricing to gauge willingness-to-pay. Early partnerships with small event organizers could help navigate permitting. If validated, scaling could include tech upgrades (e.g., app pre-orders) and expansion to larger events like marathons or festivals.

By focusing on convenience and timing—serving electrolytes when they’re most needed—this idea could carve out a niche in the growing wellness-at-events space.