Logos surround us every day, yet most people have little insight into their design history. There's a gap in easily accessible, consolidated information about who created these logos, how they've evolved, and the thought process behind their visual elements. The lack of this knowledge makes it difficult for designers to learn from iconic work and for enthusiasts to appreciate the stories behind the brands they interact with daily.

The Vision

One way to address this would be through a smartphone app that uses image recognition to identify logos in real time. Point your camera at a logo, and the app could reveal key details like:

• The designer or agency behind it
• The logo's evolution over time with before-and-after comparisons
• Interesting facts about color choices, typography, and design decisions

The basic version could be free, while a premium tier might offer deeper insights like designer interviews or high-quality logo files. Brands and design agencies might be motivated to contribute their work to reach potential clients or showcase their portfolios.

Execution Strategy

To test whether this idea has legs, one could start small by:

1. Building a prototype that recognizes 50-100 major brand logos
2. Partnering with a few design publications to verify information accuracy
3. Launching with basic free features before expanding to premium content

The main challenge would be building a comprehensive, accurate database - but there are existing tools (like LogoGrab's recognition tech) that could help kickstart development while adding the unique educational angle of design history.