Streaming platforms like Netflix offer vast libraries, but users often struggle with decision fatigue when browsing. Descriptions and thumbnails can be misleading, leading to wasted time on unsuitable choices. While theatrical trailers—carefully crafted to convey a film’s tone and appeal—are proven tools for decision-making, they’re inconsistently available on Netflix. This gap presents an opportunity to enhance the user experience.

The Core Idea

One way to address this issue is by adding a "Watch Theatrical Trailer" option for every movie in Netflix’s library, accessible directly from the title’s landing page or via hover interactions. Key features could include:

• Universal availability: Even for older or niche films where trailers aren’t promotional priorities.
• Prioritized placement: Trailer buttons alongside "Play" or "Add to List" to encourage engagement.
• Quality control: Using official trailers (not fan-made edits) to ensure consistency.

This would benefit casual viewers browsing without a plan, film enthusiasts assessing style or pacing, and Netflix itself by reducing churn from mismatched expectations.

Execution and Feasibility

A simple MVP could start by adding trailer buttons to 10% of the library, focusing on high-churn titles, and measuring click-through rates. Existing trailer assets used for marketing could be leveraged, or missing ones licensed from studios. UI/UX testing could explore auto-play on hover (like YouTube’s thumbnail previews) versus click-to-play buttons.

For older or niche films without trailers, partnerships with archives or AI-assisted previews (though controversial) could fill gaps. Bandwidth costs might be managed by offering lower-resolution trailers unless users opt for HD.

Competitive Edge

Unlike YouTube or IMDb, where trailers require leaving Netflix or manual searches, this approach would integrate trailers seamlessly into the platform. Amazon Prime offers trailers inconsistently, often buried in menus. Netflix could differentiate by guaranteeing universal access, prominent placement, and personalized trailer recommendations based on browsing history.

By making trailers a core part of browsing, Netflix could enhance user satisfaction while gathering valuable engagement data—all with minimal overhead.