Email marketing is highly effective, yet most analytics tools only provide basic metrics like open and click-through rates. This makes it difficult for marketers to understand deeper engagement patterns, such as which sections of an email capture attention or how long recipients spend reading specific content. A more detailed analytics platform could help businesses and creators optimize their email strategies by revealing what truly resonates with their audience.

How It Could Work

One way to address this gap is by building a platform that integrates with existing email services (like Mailchimp or ConvertKit) to analyze engagement at a granular level. Instead of just tracking opens and clicks, it could measure:

• Time spent on different sections of an email
• Scroll depth and reading patterns
• Which content elements drive the most interaction
• Comparisons between different email formats

This could be achieved using tracking pixels and lightweight scripts embedded in emails, while ensuring privacy compliance. The data could then be presented in an intuitive dashboard, helping marketers identify high-performing content and refine their strategies.

Potential Users and Benefits

The platform would primarily serve:

• Email marketers at mid-to-large businesses who need to demonstrate campaign ROI
• Content creators and newsletter writers who rely on email engagement
• Small business owners who lack access to sophisticated analytics tools

Unlike existing solutions—which focus on basic metrics or post-click behavior—this approach would provide deeper insights into in-email engagement, helping users optimize content before recipients even click through.

Getting Started

A minimal version could begin by integrating with one or two major email platforms, offering core tracking for time spent and section engagement. Early adopters could test the tool for free, while future expansions might include:

• More platform integrations
• Advanced features like A/B test insights
• Team collaboration tools

Monetization could follow a subscription model, with tiers based on list size and feature depth, or a freemium approach to attract smaller users.

By focusing specifically on email content analytics—rather than competing with full-service email platforms—this tool could fill a clear gap in marketers' ability to measure and improve engagement.