Breaking up is hard to do, and many people struggle with how to start that conversation. Traditional methods—awkward in-person talks or abrupt texts—often leave both parties feeling worse. One way to address this could be through specially designed breakup cards that provide structure, emotional distance, and even a touch of humor to soften the blow.

The Idea: Greeting Cards for Goodbyes

The concept involves physical cards with pre-written breakup messages, ranging from sincere to humorous. These could help people express their feelings without struggling to find the right words. Designs might include dark humor, minimalist aesthetics, or symbolic imagery, sold through typical greeting card channels. For those who prefer digital communication, an e-card version could also be offered.

Potential beneficiaries include:

• People who avoid confrontation but want to end things clearly
• Those who appreciate humor in difficult situations
• Individuals seeking a middle ground between ghosting and an emotional face-to-face talk

Making It Work: Testing the Waters

An MVP could start with 5-10 card designs, testing them through online platforms like Etsy or select boutique shops. Initial designs might cover:

• Lighthearted options ("We had fun, but the fun’s over")
• More serious messages ("I value what we shared, but it’s time to move on")
• Gender-neutral and inclusive wording

Key assumptions to validate include whether people would actually use cards for breakups and whether recipients would find them helpful or offensive. Surveys, focus groups, and early sales data could gauge acceptance.

Standing Out in a Crowded Market

Unlike traditional greeting cards, which lack breakup-specific messages, or digital platforms like Someecards that focus on general humor, this idea fills a niche by offering a tangible, structured way to handle breakups. While some Etsy sellers offer breakup-themed items, they’re usually mementos rather than communication tools. The real differentiator here is focusing on the moment of breakup itself—making it clearer, gentler, or even a little lighter when appropriate.

Success would depend on striking the right tone—neither too flippant nor too heavy—and convincing people that a card can be a valid, even thoughtful, way to say goodbye.