The rise of B2B influencers—professionals who build personal brands to establish thought leadership—has created a demand for consistent, high-quality content. However, many lack the time or writing skills to produce it, especially in complex B2B sectors. A ghostwriting agency focused exclusively on B2B influencers could fill this gap by delivering tailored content that aligns with their expertise and brand voice.

How It Could Work

The agency would specialize in creating LinkedIn posts, articles, whitepapers, and speeches for B2B influencers. One way to execute this is through:

• Onboarding: Capturing the influencer’s voice and messaging through interviews or style guides.
• Content Creation: Writers with industry expertise draft content based on outlines, bullet points, or interviews.
• Refinement: Iterative feedback ensures alignment before publishing, with optional scheduling support.

A hybrid approach could combine human writers with AI tools for research or initial drafts, balancing efficiency and quality.

Why It Could Succeed

This idea addresses a clear pain point for B2B influencers, who benefit from saved time and elevated content quality. Writers gain steady work in niche industries, while brands indirectly profit from their executives’ amplified credibility. Unlike generalist platforms (e.g., Upwork or Contently), this model focuses on personal branding and industry depth, offering a more curated service.

Getting Started

A simple MVP might involve:

1. Starting with a small team of writers in one industry (e.g., SaaS).
2. Offering a limited service (e.g., LinkedIn posts) to pilot clients.
3. Using feedback to refine processes before scaling to other sectors.

Trust could be built through NDAs and dedicated writers, while tiered pricing (subscriptions, project fees) accommodates different budgets.

By specializing in B2B influencers, this idea could carve out a unique space in the crowded content-creation market.