Free soda in exchange for filling out awareness survey

Free soda in exchange for filling out awareness survey

Summary: This project addresses the issue of sugar consumption and its health risks by using a free soda giveaway as an incentive to gather consumer insights. Participants fill out a survey that probes their knowledge of sugary drinks, and are then educated on the associated health dangers, promoting healthier choices. The unique approach combines immediate appeal through soda giveaways with long-term awareness through education, potentially shifting consumer behavior towards healthier alternatives.

Set up a stall at a popular location. Put up a big banner saying that you’re giving out free soda (Coca Cola, Pepsi, Limca etc) in exchange for people filling out a survey. People (mostly those who drink sodas often) would get attracted to the stall.

The survey would ask them about the amount of sugar and other harmful contents of these drinks. They’re then told the answers to those things and made to realise the true harm. If people want, they can still take the soda (but I suppose most people likely won’t after hearing it all). Alternatively, they may pay to buy water (or another healthy drink) to quench their thirst. This could (1) be great advertising for the healthy drink (uses big names as hooks and emphasises their value proposition) and (2) be used to fund the stall and any expenses.

This seems like a great way of increasing awareness about these drinks, and specifically targets people who are more likely being harmed by the drinks. A possible concern is that some people will just come to get the soda with the intention of reselling it elsewhere; but this is easily resolved by marking the sodas with a “NOT FOR SALE” message.

Source of Idea:
Inspired by Food Pharmer’s video about installing drinks boards in schools.
Skills Needed to Execute This Idea:
Event PlanningSurvey DesignMarketing StrategyCustomer EngagementPublic SpeakingData AnalysisAdvertisingSales TechniquesSocial Media PromotionLogistics ManagementHealth AwarenessBrand ManagementNegotiation Skills
Categories:AdvocacyHealth

Hours To Execute (basic)

40 hours to execute minimal version ()

Hours to Execute (full)

50 hours to execute full idea ()

Estd No of Collaborators

1-10 Collaborators ()

Financial Potential

$0–1M Potential ()

Impact Breadth

Affects 1K-100K people ()

Impact Depth

Moderate Impact ()

Impact Positivity

Probably Helpful ()

Impact Duration

()

Uniqueness

Somewhat Unique ()

Implementability

Somewhat Difficult to Implement ()

Plausibility

Highly Questionable ()

Replicability

Easy to Replicate ()

Market Timing

Good Timing ()

Project Type

Service

Project idea submitted by u/itgetsbetter.
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