Effective altruism (EA) and longtermism movements often rely on niche media formats like academic papers and podcasts, which might inadvertently limit their reach or unintentionally bias how their ideas are perceived. For instance, repetitive use of futuristic imagery could narrow public understanding of longtermist risks, while a lack of diverse formats (e.g., videos, comics, games) may exclude broader audiences.

Exploring how media shapes perceptions

One way to address this could involve analyzing how EA and longtermist organizations currently use media—identifying common visual tropes, unintended messaging, or missed opportunities. For example, an overreliance on text-heavy reports might overlook audiences who engage better with visuals or interactive content. Researchers could survey diverse groups to test whether certain images or formats distort perceptions or create unintended associations with the ideas being communicated.

Testing alternative formats

Another approach could involve prototyping alternative media forms, such as short animations, illustrated guides, or even simple games that explain longtermist concepts. These could be A/B tested against traditional formats to measure engagement and comprehension. Early testing might use low-cost prototypes (like stick-figure comics) before scaling to more polished versions. Collaborations with artists, game designers, or educators could help tailor formats to different learning styles and demographics.

Implementing change

Finally, findings could be compiled into practical guidelines for content creators and EA organizations, helping them choose media that communicates ideas clearly and inclusively. While grant funding might support initial research, long-term sustainability could involve consulting services for advocacy groups looking to refine their outreach strategies. This project wouldn't replace existing works like The Precipice or Wait But Why posts but could complement them by expanding the toolkit for effective communication.

By systematically assessing how media influences understanding—and experimenting with fresh approaches—this idea could help longtermist ideas resonate with a wider, more diverse audience.