Eating finger foods like donuts often leaves hands sticky and faces messy, especially when consumed on the go. This inconvenience can discourage spontaneous purchases or create negative brand experiences, particularly in casual settings like offices, outdoor events, or commutes where handwashing isn't immediately accessible.

A Simple Solution to a Sticky Problem

One way to address this could be to include complimentary hygiene wipes inside donut packaging. These could be individually wrapped, food-safe towelettes sized for hand and face cleaning. Basic unbranded wipes might be simply placed in the box, while premium versions could feature bakery branding, specialized sugar-removing formulas, or scents matching popular donut flavors. The implementation could range from loose wipes to specially designed packaging compartments.

Benefits for All Parties Involved

Several stakeholders stand to gain from this approach:

• Consumers get immediate cleanup convenience without needing to carry their own wipes
• Bakeries could differentiate themselves and potentially justify slight price increases
• Office managers and parents would appreciate reduced mess in shared spaces
• Wipe manufacturers gain a new distribution channel for their products

Testing and Scaling the Concept

A minimal approach might involve partnering with local donut shops to trial basic wipes, tracking customer feedback and sales impact. For wider adoption, co-branded wipes could be developed, with costs potentially offset through small price adjustments or manufacturer partnerships. The concept could eventually expand to other messy foods or eco-friendly wipe alternatives.

While single-use wipes raise environmental considerations, compostable options or responsible disposal instructions could mitigate these concerns. The actual impact on pricing and customer willingness to pay would become clearer through small-scale testing before wider implementation.