Many products, especially in tech, fail to account for diverse user needs, leading to exclusionary experiences. Facial recognition software that doesn't recognize darker skin tones or voice assistants that struggle with accents are just two examples. While companies recognize this problem, many lack structured ways to test products with diverse groups before launch.

A Marketplace for Inclusive Feedback

One way to address this gap could be through a specialized gig-economy platform connecting companies with diverse testers. Corporations could post testing opportunities—like trying out a new app interface or assistive device—and be matched with people from specific demographic groups (e.g., non-native English speakers, people with disabilities). The platform might provide:

• Tiered testing pools: From basic demographic diversity to highly specialized groups
• Structured feedback templates to highlight inclusivity gaps
• Follow-up tools to track whether companies implement suggested changes

Why It Works for Everyone

Companies could avoid costly redesigns and PR issues by catching problems early, while testers from underrepresented groups could earn money while shaping products they use. The platform might earn revenue through per-test fees, subscriptions, or taking a percentage of tester payments.

Unlike general testing platforms, this approach would focus specifically on measuring and improving inclusivity. For instance, while existing services like UserTesting provide broad usability feedback, they don't systematically address whether products work equally well for all demographics.

Starting Simple

An initial version could begin with manual matching via spreadsheets and video calls to validate demand. If successful, it could expand into a full platform with features like:

1. Automated matching for digital product testing
2. Specialized testing for physical products
3. Partnerships with advocacy groups to expand tester networks

To address potential challenges like companies doing the bare minimum, the platform could require transparency—like publishing test results or offering "inclusivity certifications" for products that implement changes.