Many TV fans prefer owning complete series of their favorite shows for rewatching or collecting, but Amazon Prime Video currently forces them to purchase each season separately—a tedious process that discourages some buyers. A "Buy Entire Show" feature could streamline this by bundling all available seasons into a single purchase, potentially at a discounted rate, while improving the overall user experience.

How It Would Work

The feature would appear alongside existing options like "Buy Season" or "Rent Episode." For instance, a show with five seasons priced at $20 each might offer a complete bundle for $90 (a 10% discount). Users could opt into automatic updates if new seasons release later, pending licensing agreements. The goal is to make ownership as frictionless as possible, especially for binge-watchers or collectors who value convenience over piecing together seasons individually.

Why It Makes Sense

• For Amazon: Higher average sales per customer, stronger Prime membership retention (if tied to exclusive discounts), and a competitive edge over platforms like iTunes or Google Play, which already offer full-series purchases.
• For Studios: Increased volume of sales could offset lower per-season margins, especially for older or less popular shows where bulk purchases might otherwise not happen.
• For Users: Saves time, reduces decision fatigue, and may lower costs—similar to how buying a box set of DVDs once did, but digitally.

Getting It Off the Ground

One way to test demand would be to start with Amazon Originals, where licensing isn’t a barrier, or negotiate with indie studios open to experiments. An MVP could focus on completed series (e.g., "The Office") to avoid complexities around future seasons. Pricing could initially mirror DVD box-set discounts (15–30% off total) and adjust based on uptake.

While iTunes and Vudu already offer full-series bundles, Amazon’s integration with Prime subscriptions and its broader ecosystem (e.g., Fire TV, Alexa) could make it a more attractive option for users already in their platform. The real challenge would be convincing studios that bulk sales won’t cannibalize higher-margin individual purchases—but with data from controlled pilots, that resistance might soften.