Animal advocates rely heavily on social media to drive awareness and action, but their impact isn't systematically measured. Existing analytics tools provide generic engagement metrics but fail to track advocacy-specific outcomes—like petition signatures or donation conversions—or analyze trends unique to animal welfare campaigns. Without this data, organizations and influencers struggle to refine their strategies.
One way to address this gap is a specialized platform that tracks both standard social media metrics (likes, shares) and advocacy-specific outcomes (e.g., clicks on rescue fund links). For example, it could compare the performance of graphic videos versus infographics across platforms, or analyze how algorithm changes affect reach. The tool might integrate with donation platforms or petition sites to measure real-world impact, offering insights like:
Key stakeholders—NGOs, influencers, researchers—could use this to optimize campaigns, while funders might leverage data to allocate resources effectively. Revenue could come from premium tiers (e.g., benchmarking reports) or licensing anonymized datasets.
Most social media dashboards (e.g., Hootsuite) track generic engagement but ignore advocacy goals. While Google Analytics monitors website donations, it doesn’t connect them to social media performance. This tool would bridge that gap by:
An MVP could begin with Instagram data and basic engagement tracking for select accounts, then expand to:
Early adopters like sanctuary operators could help validate demand, while anonymization would address privacy concerns.
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Digital Product