Many large brands and content creators recognize the growing importance of online communities for deeper audience engagement, yet often lack the specialized skills to build and manage these spaces effectively. The recent failed attempt by the NFL to launch a Discord community highlights how even established organizations can struggle with platform dynamics, moderation, and growth strategies.
One approach could be creating an agency that focuses exclusively on helping brands launch and manage online communities. Services might include:
The agency could operate on a retainer model, with community managers who specialize in different platforms working as extensions of their clients' teams.
This service would primarily benefit:
Unlike traditional social media management which focuses on broadcasting, this approach would center on fostering two-way engagement and community dynamics - a skill set most brands don't have internally.
An initial phase could begin with offering free pilot programs to 2-3 test clients to develop case studies and processes. As the agency scales, it might specialize further by platform and industry vertical, developing training programs for new community managers. Revenue streams could include monthly retainers, performance-based bonuses, and potentially training programs for client teams.
This concept fills a gap between platform-provided resources and general social media services, offering specialized expertise in the growing field of online community building.
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