Several social media platforms allow users to tag friends in photos and posts, but Snapchat has surprisingly never implemented this basic feature. The absence of tagging makes it harder for users to identify themselves or friends in snaps, reduces content discoverability, and misses opportunities for organic social connections.

Core Functionality

One approach could be adding a tagging feature where users tap on a snap to place a tag, then select friends from their contacts. The tags could appear as small, stylized name bubbles that match Snapchat's playful aesthetic. Key considerations would include:

• Allowing users to position tags anywhere on the snap
• Giving tagged users approval rights before tags appear publicly
• Making tags ephemeral like snaps unless saved to Memories

Strategic Opportunities

For Snapchat, implementing tags could increase engagement by encouraging users to interact with more content featuring themselves or friends. Brands might use tags for influencer campaigns, while everyday users would benefit from better content discovery. The feature could also integrate with existing Snapchat elements like Bitmojis and the Snap Map for location-based tagging.

Implementation Path

A minimal version could start with basic tagging in personal snaps, then expand to Stories and other features. Privacy controls would need particular attention - like letting users restrict who can tag them. Testing could begin with mockups and focus groups to ensure the feature aligns with Snapchat's casual, ephemeral nature while solving real user needs.