Streaming platforms often struggle to balance ad monetization with user experience. Many subscribers resent ads on paid services, but some might tolerate—or even welcome—them if they receive a financial incentive. One way to explore this dynamic could be introducing an optional ad-supported tier where viewers earn a share of ad revenue generated from their sessions.

A New Model for Ad Engagement

Unlike traditional ad-supported tiers that simply offer lower subscription fees, this approach would let users opt into ads in exchange for monetary rewards. For example, a viewer watching a show could choose to see mid-roll ads and earn credits toward their bill, cash payouts, or other perks. The tier would coexist with existing options, giving users more control. Advertisers might also benefit, as opt-in audiences are likely more engaged than passive ad recipients.

Implementation and Incentives

An MVP could start with a small user group testing the system, featuring:

• Light ad loads (e.g., one ad per episode)
• Transparent payout tracking (e.g., $0.01 per view)
• Multiple redemption options (credits, PayPal, or gift cards)

Platforms like Brave Browser and Swagbucks have proven users value monetized attention, but applying this to streaming could deepen engagement. Unlike Hulu’s ad tier, which only reduces costs, this model creates active participation—turning ad views into a two-way value exchange.

Balancing User and Business Needs

Key challenges include preventing abuse (e.g., idle ad-playing) and maintaining seamless viewing. Solutions might involve interaction checks or earnings caps. Meanwhile, platforms could attract budget-conscious users while gaining richer ad-targeting data. The flexibility might also reduce churn, as users opting into ads become less likely to cancel.

While competitors could replicate the model, being first to market with revenue-sharing ads in streaming might create lasting loyalty—especially if paired with premium content.