Many streaming platforms require users to select a profile before accessing content, even when only one profile exists on the account. This creates an unnecessary step for single-profile users, adding minor but cumulative friction to their viewing experience. While the profile selection screen serves a clear purpose for shared accounts, it offers no value when only one profile is available.

A Smarter Profile Selection Approach

One way to streamline the experience would be to modify the login flow to automatically bypass the profile selection screen when an account has only one profile. The system could detect the number of profiles during login and adjust its behavior accordingly. For example:

• Single-profile accounts would go straight to the main interface
• Multi-profile accounts would continue seeing the current selection screen

This change would maintain all existing functionality for shared accounts while removing a redundant step for individual users. The implementation could include safeguards like temporarily showing the profile screen after changes to the account's profile count, or providing an easily accessible profile switcher in the main menu.

Balancing Automation and Control

To address potential edge cases, the system could offer optional controls in account settings. Users who prefer seeing the profile screen could disable the auto-skip feature, while those who occasionally need profile switching could access it through a menu. Platforms might also implement temporary exceptions, such as showing the selection screen when:

• A new profile is added to the account
• Parental control settings require explicit profile selection
• The system detects login from an unrecognized device

This approach aligns with existing streaming platform conventions while eliminating unnecessary interactions. Similar platforms like Amazon Prime Video and HBO Max have implemented partial solutions, but none automatically remove the step when it serves no purpose. The change would demonstrate attention to detail in user experience design while requiring relatively minor technical adjustments.