Many brands today recognize social platforms as more than just marketing channels—they're becoming direct revenue streams. However, most lack the specialized knowledge needed to fully capitalize on social commerce features that combine traditional e-commerce, influencer marketing, and platform-specific functionalities that change rapidly.

Specialized Support for Social Selling

One approach to bridge this gap could involve creating a consulting service focused exclusively on social commerce optimization. Such a service might offer:

• Tailored strategies for each platform's unique commerce features (Instagram Shops, TikTok Shop, etc.)
• Guidance on high-converting content formats like live shopping and AR try-ons
• Complete purchase journey mapping within social platforms
• Performance tracking using commerce-specific metrics beyond typical engagement data
• Strategic pairing with influencers who can authentically showcase products

Strategic Positioning and Implementation

This type of consulting could particularly benefit direct-to-consumer brands and small-to-medium businesses with visually appealing products that already have some social presence but need specialized expertise. The service might initially focus on standardized audits and framework development before expanding to platform-specific playbooks and training programs.

To differentiate from generalist agencies, the emphasis would be on purchase conversion rather than awareness, with strategies grounded in fundamental commerce principles that remain relevant despite platform changes. Performance-based pricing and detailed case studies could help demonstrate clear return on investment to potential clients.