Many people who watch shows or movies on streaming platforms often fall asleep during playback, only to wake up lost or having missed large portions. This creates frustration, especially for those who watch in bed or have irregular sleep patterns. The problem isn't just about rewinding—it disrupts the viewing experience and can make it harder to follow storylines.
A potential solution could involve using wearable devices (like smartwatches or fitness trackers) to detect when someone falls asleep while watching content. When sleep is detected, the streaming platform would automatically pause playback or mark the exact spot where the viewer dozed off. This could be done through:
The idea would require cooperation from streaming services to enable this functionality, but it could significantly improve user experience, particularly for nighttime viewers.
This approach could benefit several groups:
For streaming platforms, this could increase viewer satisfaction by preventing accidental watch-time inflation and making content consumption more intentional. Wearable makers might also benefit by adding value to their devices.
A simplified version could start as a mobile app that works with existing smartwatches and pairs with one major streaming platform. If successful, it could expand to more services and potentially lead to a dedicated sleep-tracking device optimized for media consumption.
Challenges like API access and sleep detection accuracy would need addressing, but early testing could help refine the approach based on real user feedback.
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Digital Product