Effective Altruism Global (EAG) events produce high-quality content in the form of talks and discussions on pressing global issues. However, full-length videos often struggle to gain traction on YouTube, limiting their potential outreach. This represents a missed opportunity to spread impactful ideas, especially on platforms where shorter, digestible content thrives. One way to address this could be systematically repurposing EAG content into formats better suited for popular platforms like Instagram, TikTok, and Twitter.

The Concept

Instead of creating new content from scratch, existing EAG videos could be transformed into engaging, platform-native formats. For example:

• Short clips highlighting key insights for TikTok or Instagram Reels
• Quote graphics that summarize compelling moments for Twitter
• Infographics visualizing core arguments for Pinterest or LinkedIn

This approach leverages existing material by identifying high-impact segments and adapting them to each platform's norms—whether through subtitles for silent viewing on mobile or eye-catching visuals for scroll-heavy feeds.

Stakeholders and Incentives

This idea creates value for multiple groups:

• The EA community would gain accessible ways to engage with ideas they care about
• New audiences might discover EA concepts through formats they already enjoy
• Speakers and organizers would see their ideas amplified with minimal additional effort

Those handling the repurposing work could benefit too—either through portfolio-building opportunities, paid contracts, or recognition within the community. EA organizations might support this as a low-cost way to broaden their messaging.

Implementation Strategy

A simple way to test this could involve:

1. Selecting 3-5 particularly compelling talks
2. Creating 2-3 different format variations (e.g., one TikTok clip, one Twitter quote)
3. Tracking engagement metrics compared to the original videos

Based on what performs well, the approach could expand to cover more content types and platforms. Over time, simple automation tools or lightweight editing guidelines could help scale the effort while maintaining quality.

Compared to similar efforts like TED-Ed's animated lessons, this approach would focus more on platform-native snippets rather than educational adaptations—potentially reaching different audiences. The key difference lies in targeting casual social media consumption while preserving the substance of serious ideas.