Effective Altruism Global (EAG) events produce high-quality content in the form of talks and discussions on pressing global issues. However, full-length videos often struggle to gain traction on YouTube, limiting their potential outreach. This represents a missed opportunity to spread impactful ideas, especially on platforms where shorter, digestible content thrives. One way to address this could be systematically repurposing EAG content into formats better suited for popular platforms like Instagram, TikTok, and Twitter.
Instead of creating new content from scratch, existing EAG videos could be transformed into engaging, platform-native formats. For example:
This approach leverages existing material by identifying high-impact segments and adapting them to each platform's norms—whether through subtitles for silent viewing on mobile or eye-catching visuals for scroll-heavy feeds.
This idea creates value for multiple groups:
Those handling the repurposing work could benefit too—either through portfolio-building opportunities, paid contracts, or recognition within the community. EA organizations might support this as a low-cost way to broaden their messaging.
A simple way to test this could involve:
Based on what performs well, the approach could expand to cover more content types and platforms. Over time, simple automation tools or lightweight editing guidelines could help scale the effort while maintaining quality.
Compared to similar efforts like TED-Ed's animated lessons, this approach would focus more on platform-native snippets rather than educational adaptations—potentially reaching different audiences. The key difference lies in targeting casual social media consumption while preserving the substance of serious ideas.
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