Shopping for deals on Amazon's "Today’s Deals" page can be overwhelming due to the sheer volume of unrelated items. A browser extension could simplify this by letting users filter deals based on their preferences, saving time and effort.

The Idea: Personalized Deal Filtering

The extension would work by allowing users to set custom filters—such as category, price range, discount percentage, or keyword exclusions—so only relevant deals appear when they visit the page. For example, someone interested in electronics under $50 with at least 30% off could avoid seeing unrelated items like baby products or home decor. The extension could either manipulate the page in real time or use Amazon’s API (if accessible) to fetch and filter deals before displaying them. Users might also save their preferences so they don’t have to reset filters every time.

Why This Could Work

Existing tools like Honey or Keepa focus on price tracking or coupon codes but don’t address the problem of cluttered deal pages. A lightweight, customizable filtering tool could fill this gap. Potential monetization could include affiliate commissions or premium features like price-drop alerts.

Getting Started

One way to test this idea would be to build a basic Chrome extension that filters deals using simple DOM manipulation. If successful, more advanced features—like API integration or cross-browser support—could follow. Beta-testing with a small group could help refine usability before wider release.

This approach could make deal hunting faster and more enjoyable for Amazon shoppers while opening opportunities for further enhancement based on user feedback.