Emerging markets often lag behind in technological adoption despite having growing demand for digital services like fintech, e-commerce, and logistics. While businesses in developed markets have proven solutions for these needs, replicating them in new regions requires careful localization and adaptation to avoid the pitfalls faced by earlier ventures like Rocket Internet or Jumia.

Bridging the Gap with Localized Solutions

One approach could involve identifying successful business models from developed markets and rigorously adapting them for emerging economies. For instance, a proven fintech solution like Stripe could be replicated with mobile money integration for markets like Nigeria, following Paystack's model. Key steps might include:

• Market gap analysis to pinpoint underserved sectors (e.g., agritech in Southeast Asia).
• Model selection focusing on scalable, low-dependency businesses like digital marketplaces.
• Hyper-localization of payment methods, language, and regulatory compliance.

Execution and Stakeholder Incentives

A lean execution strategy could involve launching a minimum viable product (MVP) in one vertical (e.g., payments) and one region before scaling. Stakeholders would benefit in different ways:

• Local consumers gain access to tailored solutions.
• Entrepreneurs and investors tap into high-growth opportunities with faster exits through acquisitions.
• Governments see job creation and digital economy growth.

Revenue could come from transaction fees, subscriptions, or eventual acquisitions by global players expanding into the region.

Learning from Past Approaches

Unlike Rocket Internet—which replicated Western models in Europe—this idea prioritizes markets like Sub-Saharan Africa and South Asia with untapped potential. Compared to Jumia’s broad e-commerce focus, a niche, capital-light approach could reduce infrastructure dependency. By combining localized insights with rapid execution, this could provide a more sustainable way to close the innovation gap in emerging economies.