Toothpaste often comes in plastic tubes that are hard to recycle and waste product—consumers struggle to squeeze out the last bits, and tubes end up in landfills. One potential solution could be packaging toothpaste in a wide-mouthed jar, like a peanut butter container, allowing users to scoop out every last bit. This approach might reduce waste while using easier-to-recycle materials like glass or mono-material plastic.

How It Could Work

The jar would hold a slightly thicker toothpaste formula—firm enough to scoop but easy to brush with. Users could dip their toothbrush or a small spatula to gather toothpaste, eliminating waste from stubborn tube residue. The jar could have a secure, resealable lid to keep contents fresh.

• For sustainability: Single-material jars (glass or recyclable plastic) would streamline recycling, unlike layered tubes.
• For convenience: Bulk sizes could appeal to families, while smaller travel jars might prevent spills.

Why It Might Stand Out

Most toothpaste alternatives, like tablets or pumps, still have drawbacks—some users dislike the texture of tablets, and pumps leave residue. A jar could offer a familiar brushing experience with less waste. It could also differentiate itself through design, like opaque jars with clear labeling to avoid confusion with food products.

Testing with a simple MVP—say, a single mint-flavored jar sold online—could gauge consumer interest. If successful, refill pouches or subscription models might further reduce packaging waste.