Despite significant growth in participation and fan interest, women's sports only receive about 4% of media coverage compared to men's sports. This creates an information gap where fans struggle to find comprehensive reporting, while athletes miss out on crucial exposure that could drive sponsorship and investment.

A Dedicated Platform for Women's Athletics

One approach could be creating a media outlet focused exclusively on women's sports, starting with football and rugby. This platform might offer:

• In-depth match analysis and tactical breakdowns
• Player interviews and development stories
• Behind-the-scenes features and emerging talent coverage
• Opinion pieces from specialized journalists

The content could balance professional analysis with accessible storytelling, initially distributed through digital channels like a website and newsletter, with potential for print expansion. Writers could include both established journalists and former athletes, while revenue might come from advertising, subscriptions, and brand partnerships targeting the engaged 18-45 demographic.

Filling the Coverage Gap

While platforms like The Athletic cover women's sports as a subsection, this could differentiate by offering:

• Deeper technical analysis comparable to men's sports coverage
• Multi-sport focus beyond just football
• Development tracking from youth leagues to professionals

A phased rollout might begin with basic digital content, then add video/podcast elements and live events as the audience grows. Early challenges like securing player access could be addressed by starting with lower-tier leagues and building relationships upward.

The growing commercial success of women's leagues suggests advertisers may be increasingly willing to support dedicated platforms that offer precise audience targeting. By focusing exclusively on women's sports rather than treating them as an add-on, this could provide the depth and consistency currently missing from most coverage.