Physical media like DVDs are often overlooked in the streaming era, but they still appeal to collectors and enthusiasts. One untapped opportunity lies in the unused reverse side of DVDs—typically blank or minimally branded. Meanwhile, film soundtracks are usually sold separately, creating a disconnect. This idea explores integrating soundtracks directly into DVDs, either physically or digitally, to enhance their value.
The proposal suggests two approaches:
For example, a collector buying a classic film DVD could also get the soundtrack without purchasing it separately, adding convenience and value.
This idea could appeal to:
However, challenges include:
One way to test this idea could involve:
While the DVD market is niche, this idea could carve out a space among collectors and physical media enthusiasts. A digital-first approach might be more feasible initially, with physical implementations reserved for special editions.
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Physical Product