Air fryers are now owned by over 60% of U.S. households, but many users stop cooking with them regularly after a few months due to a lack of recipe inspiration. Existing meal kit services don’t cater specifically to air fryers, leaving an opportunity to provide pre-portioned, appliance-optimized meals that simplify cooking and reduce cleanup.

A Mealkit Designed for Air Fryers

One way to address this gap could be a subscription-based meal kit that delivers pre-measured, pre-seasoned ingredients designed exclusively for air fryers. The service might include packaging that fits directly into air fryer baskets, minimizing prep time and mess. Recipes could be tailored for efficiency—think easy-to-assemble proteins, vegetables, and starches that cook well under high-heat convection. Over time, the selection could expand to accommodate dietary preferences, such as keto or plant-based meals.

Why It Stands Apart

Unlike general meal kits, which require stovetops or ovens, this approach would leverage an appliance many already own. The packaging could be reusable or compostable to appeal to environmentally conscious users. Partnering with local suppliers might help maintain freshness while keeping costs competitive. An MVP could start with a limited menu in a single city, refining the concept based on customer feedback before scaling.

Where It Fits in the Market

Current meal kits like HelloFresh or Blue Apron rarely optimize for air fryers, leaving room for a niche service. Competitors like Tovala focus on proprietary smart ovens, but this idea would work with any air fryer model. Early adopters might include time-strapped professionals or health-conscious cooks who want quick, varied meals with minimal cleanup.

Focusing on this untapped segment could offer a unique advantage—air fryer owners actively seeking meal inspiration without the hassle of adapting recipes themselves.