Workplace reviews are currently scattered across platforms like Glassdoor, which specializes in employer ratings but requires users to visit a separate site. Meanwhile, Yelp—a platform widely used for customer reviews—lacks a dedicated space for evaluating employers. This gap makes it harder for workers to share their experiences and for job seekers to research potential workplaces, particularly in industries like hospitality and retail where Yelp is already a go-to resource.

Adding Employer Reviews to Yelp

One way to address this gap could be to introduce a new section on Yelp where employees can rate and review their current or former workplaces. This would mirror Yelp’s existing customer reviews but focus on workplace-specific factors like pay, work-life balance, and management quality. Reviews could include both structured ratings (e.g., 1-5 stars) and written feedback, with options for anonymity to encourage honesty. Employers could respond to reviews, fostering transparency.

Key stakeholders and their incentives:

• Employees: Could share honest feedback to help others or push for workplace improvements.
• Job seekers: Would gain insights into potential employers alongside customer reviews.
• Employers: Might initially resist negative reviews but could use positive feedback to attract talent.
• Yelp: Could differentiate itself by offering a more complete view of businesses.

Execution and Differentiation

A simple MVP might start with basic ratings and anonymous reviews, later expanding to structured categories and employer responses. Verification could involve linking to a work email or LinkedIn profile to reduce fake reviews.

Unlike standalone platforms like Glassdoor, integrating employer reviews into Yelp would allow users to see both customer and employee perspectives in one place. This could be especially valuable for local businesses, where employee experiences often directly impact customer service. Monetization could include sponsored listings for highly rated employers or premium analytics for businesses.

Potential challenges—like fake reviews or employer pushback—could be addressed through verification tools and moderation, while differentiation from competitors would come from Yelp’s existing user base and local business focus.