The live events industry currently relies heavily on Facebook for event management, despite growing concerns about privacy and platform dependency. Many users would prefer alternatives that don't require Facebook accounts while offering more specialized features for event discovery and participation.

Addressing the Facebook monopoly in events

One approach could be creating a dedicated web platform that serves as a Facebook Events alternative, focusing initially on music festivals and concerts where this dependency is strongest. The platform could allow login through various providers (Google, Apple, email) and offer event-specific features that Facebook lacks, such as crowd-sourced timelines showing when headliners actually take the stage or specialized discussion forums for attendees.

Specialized features for better engagement

Unlike existing platforms that focus solely on ticketing (Eventbrite) or artist tracking (Songkick), this concept could combine several valuable elements:

• Integrated discussion tools designed specifically for event attendees
• Direct connections with major ticketing services
• Improved discovery through location-based and interest-focused browsing
• Advanced tools for organizers including analytics and promotion features

Building momentum strategically

To overcome Facebook's network effects, the approach might begin by targeting underserved music communities and local scenes. A phased rollout could start with basic event pages and discussions (MVP), then gradually add premium organizer tools, mobile apps, and recommendation algorithms. Revenue could come from organizer subscriptions, ticket sale percentages, and sponsored recommendations.

By focusing on features Facebook doesn't provide and removing the login barrier, this concept could appeal to both attendees wanting better event experiences and organizers seeking to reach broader audiences beyond Facebook.