One way to approach dietary advocacy is to strategically choose between promoting veganism, vegetarianism, or reducetarianism (reducing but not eliminating animal products) based on audience receptivity, impact potential, and cultural fit. The goal is to maximize overall harm reduction by balancing scalability—how many people adopt changes—with individual impact—how much each change reduces suffering or environmental harm. For example, reducetarianism might be more accessible in meat-heavy cultures, while veganism could resonate better in health-conscious urban areas.

Key Components of the Framework

The framework would weigh several factors to determine the most effective advocacy strategy for a given audience:

• Audience receptivity: Surveys or focus groups could gauge openness to dietary changes.
• Impact hierarchy: Prioritizing reductions in high-harm products (e.g., chicken/eggs over beef/dairy).
• Behavioral science: Testing whether moderate asks (e.g., "reduce") or ambitious asks (e.g., "go vegan") lead to more sustained change.
• Cultural fit: Aligning messaging with local dietary norms to improve adoption.

Execution and Testing

A phased approach could refine the framework:

1. Research: Gather data on regional dietary habits and behavioral trends.
2. Toolkit development: Create guides for advocates, such as decision trees for choosing messaging.
3. Pilot campaigns: Test vegan vs. reducetarian asks in different demographics.
4. Iteration: Adjust based on adoption rates and long-term adherence.

An MVP might be a simple tool that helps advocates select a strategy based on audience surveys.

Comparison with Existing Efforts

Unlike rigid campaigns (e.g., vegan-only challenges), this framework adapts to context. For example:

• It could improve on reducetarian efforts by emphasizing high-impact reductions first (e.g., "cut chicken before beef").
• It could complement vegan advocacy by positioning reducetarianism as a stepping stone.

By combining flexibility with evidence-based prioritization, this approach could help advocates maximize their impact while meeting people where they are.