High-net-worth individuals (HNWIs) face unique risks during disasters or societal collapse, from targeted violence to complex asset protection needs. Most existing preparedness services cater to middle-class hobbyists or institutional clients, leaving a gap for ultra-discreet, comprehensive solutions tailored to the wealthy.

A Concierge Approach to Survival Planning

One way to address this gap could be through a high-touch consultancy offering end-to-end disaster preparedness. Unlike standard survival guides, this service would provide personalized threat assessments, secure procurement of specialized equipment, and ongoing support. For example, a client with homes in three countries might receive:

• Custom evacuation plans for each location
• Discreet installation of hidden shelters
• Vetted black-market connections for restricted items
• Regular training sessions for family and staff

The service could generate revenue through initial assessment fees ($20k-$100k), annual retainers ($50k-$250k), and premium add-ons like emergency response coordination.

Differentiation from Existing Services

While some firms offer elements of this service, none combine physical survival with asset protection specifically for UHNWIs. Traditional security consultants focus on ongoing protection rather than collapse scenarios, while wealth managers address financial risks without considering physical safety. This approach would merge both aspects, with added emphasis on global coordination and absolute discretion.

Phased Implementation Strategy

An MVP could start with basic threat assessments and planning packages, delivered through private banker referrals. As the service matures, it could expand to include:

1. Regional evacuation networks
2. 24/7 emergency support
3. Compartmentalized legal structures for sensitive operations

Early validation could come from tiered waitlists and anonymous surveys distributed through wealth management channels.

By focusing exclusively on the unique needs of the ultra-wealthy—from multi-property coordination to discreet procurement—this service could fill an underserved niche in the preparedness market.