Finding the right B2B software tools can be overwhelming for founders and tech leaders, especially with the sheer volume of options available. While AI-powered recommendations exist, they often suffer from trust issues like hallucinations or biased outputs. Peer recommendations are more reliable, but there's no centralized platform where decision-makers can discover and compare verified tech stacks used by credible professionals. This gap leads to inefficiencies, wasted resources, and suboptimal tool adoption.

How It Could Work

One way to address this problem is by creating a curated platform where founders and tech executives share the B2B software they use to run their businesses. Key features could include:

• Verified Profiles: Users could link their LinkedIn accounts to verify their identities and professional backgrounds.
• Tech Stack Listings: Detailed breakdowns of tools categorized by function (e.g., CRM, analytics), including use cases and pricing.
• Affiliate Incentives: Users could earn a share of affiliate revenue when others purchase recommended tools.
• Discovery Tools: Filters to browse stacks by industry, company size, or use case, along with side-by-side comparisons.
• Trust Mechanisms: Peer reviews of tools and "verified by platform" badges for high-quality stacks.

This approach could benefit founders and tech executives by providing credible recommendations, while B2B software vendors could gain exposure to high-intent buyers. The platform could grow through network effects—more users sharing stacks would make the data more valuable, attracting even more users.

Execution Strategy

An MVP could start with a simple web platform featuring user profiles (verified via LinkedIn), basic stack listings with affiliate links, and revenue tracking. From there, additional features like filters, stack comparisons, and peer reviews could be added. Later phases might introduce premium features such as ROI calculators or vendor-sponsored placements.

To test key assumptions, one could:

1. Offer early adopters higher revenue splits to encourage stack sharing.
2. Survey indie hacker communities to gauge trust in peer recommendations over AI.
3. Pitch 10–20 vendors on the concept before building to assess affiliate program participation.

Differentiation from Existing Solutions

Unlike platforms like StackShare (focused on engineering tools) or G2/Capterra (aggregating anonymous reviews), this idea targets non-technical founders and emphasizes peer-validated stacks with financial incentives. By specializing in niche industries like SaaS, it could carve out a defensible position against broader alternatives.

In summary, this concept leverages trust and financial incentives to improve B2B software discovery, starting with a focused user base and scaling through network effects and premium features.